Decide for Impact podcast

If you don’t speak Dutch just skip the Dutch introduction of about 30 seconds.

Hallo en welkom bij aflevering 235 van de Erno Hannink Show. Waar je leert van ondernemers en ondernemende mensen die bijzondere resultaten bereiken, hoe ze hier gekomen zijn, wat ze doen, de strategie en hoe ze klanten klanten krijgen. 

 

Mijn naam is Erno Hannink en ik deel mijn opgedane kennis, ervaringen en expertise met jou. Ik coach ondernemers, die kennis leveren aan bedrijven, om beslissingen te nemen die in hun eigen belang zijn zodat ze sneller bereiken wat ze willen. Terwijl ze meer vrijheid voor zichzelf creëren.

 

Vandaag het gesprek met Wendy Wood.

Wendy is Professor of Psychology and Business at the University of Southern California and Distinguished Visiting Professor at INSEAD Business School in Paris. She is a behavioral scientist who has spent the last 30 years studying our habits – what they are, how they are formed, and how they are changed. 

 

She has published over 100 articles in the top journals in the field, and her work has been widely cited in the scientific literature as well as appearing in news outlets such as the Washington Post, NYTimes, and LA Times.

 

It was an honor to speak with Wendy and learn more about habits, the good ones, and the bad ones. Her book Good habits, bad habits gave me the best insights on habits and will power. It helped me to really understand that will power will not help you to continue with a new habit.

 

Lots of what you and I do are habits. Things we do without thinking about it. Habits are very valuable because they save our brain energy. This helps us to make better decisions at times where we need to think. If you want to learn more about sticking with good habits and changing bad habits then you want to listen to this episode.

 

Enjoy the insights with Wendy.

 

Let’s get started…

 

 

Je vindt de namen en links die we noemden, in het artikel dat bij deze uitzending hoort. Ga daarvoor naar ernohannink.nl/show235.

April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups. 

She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

Just one tweet got me to learn more about positioning and April Dunford. One tweet by Rand Fishkin made me buy the book and read it right away. Obviously Awesome is a great book and easy to read so I read it in two days and started applying the basic steps with one of my clients that really needed a better positioning of their product. The energy from that 30 minutes with client was great and got them to interview their target client again with the tips from April.

This was a great conversation to learn more about April and how she got into the world of positioning and why she is the best in this niche now. An important topic for most entrepreneurs if you want to attract better clients.

You have a problem with the positioning of your product when your Current customers love you, but new customers can’t figure out what you’re selling.

And it is good to know that you can always reposition a product.

Enjoy the insights with April.

April's boek vind je hier Obliously Awesome