Storytelling to connect with potential clients - Marsha Shandur | Decide for Impact show 463

The notes, links and resources that Marsha Shandur mentions in this conversation can be found here https://decideforimpact.com/show463-storytelling-to-connect-with-potential-clients-marsha-shandur/

 

In this conversation with Marsha Shandur, I learned:

• 00:00 Intro
• 02:45 Should Canada become a part of the USA?
• 04:00 All borders should be open to everyone.
• 04:40 From telling a story on stage, to coaching the storytellers for the next events.
• 06:20 The storytelling history in her family.
• 08:25 Ethically persuasive storytelling.
• 13:15 The internal monologue of potential clients for service providers.
• 14:35 As a service provider you don’t want people that you can’t help.
• 17:20 As an entrepreneur finding the balance between doing good work and paying rent.
• 19:45 True Stories Toronto falls in that bucket of free and is considered more like art.
• 21:35 The origin story of True Stories Toronto.
• 23:25 How storytelling and connection can give you hope in turbulent times.
• 24:50 Lack of empathy and shame are the roots of most evil in the world.
• 26:05 Building a relationship with people. 50% of the sales happen in the follow-up, and 80% of the people only follow up once.
• 27:20 When you are telling a story, you are making a movie inside your listener’s brain. What did it look like? How did you feel?
• 30:05 The chemical effects of storytelling in your brain.
• 30:30 A story example of how to sell something technical.
• 32:05 Where do you find stories to share?
• 36:25 Using storytelling in videos on LinkedIn vs TikTok.
• 40:35 Done is better than perfect.
• 42:35 Bigger quality will also bring more quality people.
• 46:10 Learning how to be confident on camera.
• 47:40 Niching is important to attract the people that really want to work with you, and video is really helpful for niching.
• 48:50 The marketing trick that works, even when you know and recognize the techniques.
• 52:05 A rising tide lifts all boats.
• 52:55 One of the badass things you can do in sales is to promote someone else.
• 55:25 If masterminds were a standard in every industry, the world would be a different place.
• 58:50 It’s not the job of your partner or friends to know everything about your business.